Web Traffic Monitoring

Know Exactly Who is Visiting Your Website

Website monitoring takes lead tracking to the next level – letting you know why prospects visit your site, which pages they visit, and how often they come back. With MaaS Impact, you can:

• Convert online traffic into leads using targeted landing pages
• Score raw inquiries to automatically identify hot sales leads
• Develop raw inquiries into sales-ready leads via relevant and personalized nurturing campaigns
• Coordinate sales follow-up with transparent connections to CRM systems
• Close the loop with marketing ROI analytics to see which lead generation campaigns really drive pipeline and revenue

Lead Generation in the Internet-Age

B2B lead generation has changed dramatically in recent years. The old days of mass marketing, big trade shows, and buying lists don’t work in a world where buyers use the web, search, and social media to take control of their buying process. Companies today meet prospective customers earlier in the buying cycle, and those customers want to engage with sales later than ever. As a result, the old model where marketing generates a lead and sends it over to sales doesn't work anymore. Instead, the best marketers are finding ways to bridge the gap between the day marketing first generates a lead and the day that lead is ready for sales.

With on-demand lead generation software from MaaS Impact, B2B marketing professionals can find hot leads that are ready for sales and automatically nurture the remaining prospects that represent future opportunity but aren’t yet ready to engage in an active buying cycle.

Dramatic Improvement in Sales Lead Generation Effectiveness

How many more qualified sales leads could you generate if you had the ability to nurture relationships with qualified prospects and automatically identify when someone is ready to engage with sales?

• Generate qualified leads: Develop 400% more prospects into sales ready leads
• Increase sales pipeline velocity: Shorten sales cycles by focusing sales efforts on high-quality, already educated leads
• Improve sales-marketing alignment: Build a great relationship with sales by delivering a steady flow of high quality, actionable sales leads